Analytics and Search Console set up properly
Most small business analytics are either missing or full of numbers nobody uses. I set up Google Analytics 4 and Search Console so they answer the questions that matter to you: how people find the site, which pages bring enquiries or sales, and what's changing month to month.
What I set up
Search Console
Your domain verified, sitemap submitted and email alerts going to you.
GA4 property
A clean property with internal traffic filtered out and data retention set.
Key events
Form submissions, calls, WhatsApp taps, bookings and purchases, marked as key events.
Connections
Search Console linked to GA4, and ads or Merchant Center where you use them.
Consent and privacy
Consent handling where your visitors need it, and a privacy policy that matches.
A simple view
A short report of the few numbers you actually need, explained once in plain words.
Fewer numbers, better ones
Page views on their own tell you little. What a business owner usually wants to know is simpler: did more people contact us this month, where did they come from and which pages brought them. Setting up events for the actions that matter, such as an enquiry, a call or a sale, turns analytics into something you can act on.
Search Console adds the part analytics can't see: the searches that show your site, your average position and how many people click. Together they show whether SEO work is paying off. I keep tracking scripts light so they don't slow the site down.
Questions about analytics
What's the difference between Search Console and Analytics?
Search Console shows how your site appears in Google Search: which searches show it, how often, and how many people click. Analytics shows what visitors do once they arrive, from any source. You need both to see the whole picture.
Who should own the accounts?
You. I set up both under your own Google account, or add myself as a user to accounts you already have, so the data stays yours whoever looks after the site.
Do I need a cookie banner?
It depends on where your visitors are and how you use analytics. Visitors from places with strict privacy laws may need to consent first. I set analytics up to respect consent where it's needed and keep data collection to what you actually use.
Not sure what your website is doing for you?
Tell me which accounts you have now, if any, and what you'd like to know. I'll set things up so the answer is easy to find.