Ecommerce websites built to sell, not just to look good
I build online stores that make buying easy: product pages that answer the buyer's questions, payments that work, shipping and returns spelled out, and the policy pages payment providers ask for. Then I make the products findable on Google.
What an online store needs
- Product pages with real photos and sizes
- Categories people can browse
- Payments buyers already trust
- Shipping, returns and refunds in plain words
- A checkout that works on a phone
Why online shoppers leave
Most lost sales have ordinary causes you can fix.
A shopper who can't see the product properly, can't find the size chart or can't tell when it will arrive goes back to the search results. So does one who reaches the checkout and finds an unexpected delivery charge, a form that won't accept their phone number or no payment method they recognise.
A small store can't compete with marketplaces on price or range, but it can compete on clarity and trust. Clear photos taken from several angles, honest descriptions, the delivery time stated before checkout and a real person to message when something is unclear win more orders than a long list of features.
And because most shoppers are on phones, every one of those things has to work on a small screen with a thumb, including the checkout.
What I build into an online store
Product pages
Photos from several angles, sizes and variants, materials, care, price with tax shown clearly and stock status.
Categories and search
Categories that match how customers think, filters that help rather than confuse, and search that finds products by name.
Payments
A payment gateway with cards, UPI and wallets, plus cash on delivery where it makes sense. More on payment gateways.
Shipping and returns
Where you deliver, how long it takes, what it costs and how returns work, shown before the buyer reaches checkout.
Policy pages
Privacy, terms, refunds, cancellations and shipping, written for your store and linked in the footer.
Order emails
Confirmation and shipping emails sent from your own domain, set up so they reach the inbox and not the spam folder.
Ecommerce services in detail
Each part of the work has its own page.
Planning an online store?
Tell me what you sell, how many products you have and where you ship. I'll suggest a platform and what the first version should include.
Selling in a shop as well?
Plenty of online stores also have a counter, a workshop or a warehouse that customers can visit. If that's you, a Google Business Profile puts the shop on the map, and Google can show your products on the listing too. Shoppers often check that a store has a real address before they order from it for the first time.
If you make what you sell, my pages for handicrafts and artisans and food and produce brands cover the extra things those stores need, such as telling the story behind the product and shipping safely.
Guides for online sellers
Questions store owners ask me
Should I use WooCommerce, Shopify or a custom store?
It depends on how many products you sell, who will manage the store and what you want to pay each month. WooCommerce runs on WordPress and you own everything, but it needs looking after. Shopify is a hosted platform with a monthly fee and fewer things to maintain. A small catalogue can sometimes be sold with plain pages and payment links. I'll explain the trade-offs for your case before you choose.
Which payment methods can I accept?
Usually cards, UPI, net banking and wallets through an Indian payment gateway, and international cards through a gateway that supports them. Cash on delivery can be offered alongside. The gateway reviews your website before approving you, so the policy pages need to be in place first.
What pages does a payment gateway want to see?
Typically a privacy policy, terms and conditions, a refund and cancellation policy, a shipping or delivery policy, and a contact page with a real address and phone number. Each gateway publishes its own list, and I check yours against it before you apply.
Can my products show up on Google Shopping for free?
Google shows free product listings from stores that submit a product feed through Google Merchant Center and meet its policies. I can set up the feed and the product structured data that helps Google understand each product.
Want an online store that people actually buy from?
Send me what you sell and a link to anything you have now, even an Instagram page. I'll reply with what I'd build first and the price.