Websites for handicrafts and the people who make them
Handmade work sells on trust and story: who made it, how, with what, and whether it's genuine. I build websites for craft businesses and artisans that show all of that honestly, with photos that do the work justice and a way to order from anywhere in the world.
What a craft site needs
- The makers and the process
- Close-up, honest photos
- Proof of authenticity you hold
- Care instructions
- Shipping worldwide, clearly priced
The craft is the selling point
A buyer comparing a hand-knotted carpet, a hand-embroidered shawl or a carved walnut box with machine-made copies can't touch either through a screen. What convinces them is detail: close-ups of the knots or stitches, the time a piece takes, the artisan's hands at work, the materials and where they come from.
That's why craft sites need more photographs and better ones than most businesses, taken in daylight against plain backgrounds, plus a few of the workshop. I design the pages around them and keep them fast, so the detail shows without making visitors wait.
What I build for craft businesses
Product pages
Photos from every angle, size, materials, technique, time to make and care instructions.
Makers
The artisans, with their consent, and the tradition behind the work.
Authenticity
Certificates and registrations you genuinely hold, explained in plain words.
Payments
Domestic and international payments, set up with the policies gateways require.
Shipping
Costs and times by region, packaging, customs notes and tracking.
Custom orders
A way to ask about sizes, colours or commissions. Selling to trade buyers too? See exporters.
Being found by the right buyers
Buyers search for the craft, the technique and the place together, and they're wary of fakes. Product and category pages that use the proper names of crafts and techniques, explain them, and show real provenance rank for those searches and convert the cautious buyer. See ecommerce SEO for the technical side.
If you have a showroom or workshop that visitors can come to, a Google Business Profile brings in people already in your town, and reviews from visitors reassure buyers far away.
Questions craft sellers ask me
How do I show that my products are genuine?
Show what you can prove: the makers and the workshop, how each piece is made, and any certification or authorised GI-tag registration you genuinely hold, with its details. Never use a certification mark you aren't entitled to.
Can I sell to buyers abroad?
Yes. The site needs prices in a currency buyers understand or a clear note on currency, a payment method that accepts international cards, honest shipping times and costs, and your returns policy for international orders.
Every piece is unique. How does a catalogue work?
Show each piece as its own product with its own photos and mark it sold when it goes, or show a style with representative photos and explain that each piece varies. Both work, and the site can mix them.
Want your craft seen by buyers everywhere?
Tell me what you make, how you sell now and where your buyers are. I'll suggest how to show the work and take orders.