Small business websites that make the phone ring
I build websites for small businesses of every kind: shops, workshops, service providers, local firms and family businesses. The aim is simple. Someone searching for what you do should find you, understand what you offer and contact you within a minute.
What a small business site needs
- What you do, in the first line
- Where you are and where you go
- Hours that are true today
- Call, WhatsApp and directions in one tap
- The same details as your Google listing
Start where your customers are
Most small businesses get customers from people nearby who search on a phone, look at the map, read a couple of reviews and call. For them, the first job is a complete, accurate Google Business Profile, and the website's job is to back it up with more detail.
Some small businesses sell further afield: a supplier, a consultant, a maker who ships across the country. For them the website does more of the work, and each service or product needs its own page so people searching for it can find it.
I ask which kind you are before suggesting anything, because the answer decides whether you need a listing, a one-page site, a full website or all three. The first version is often smaller than people expect, and it can grow as your business does.
What goes on a small business website
Services
What you do, explained the way customers describe it, with a page for each main service once you have several.
Area and address
Your address with a landmark, or the areas you travel to, and a map link that opens on your door.
Hours
Opening hours, holiday closures and how quickly you reply to messages.
Photos of real work
Your shopfront, your team and your finished work, which do more for trust than any stock photo.
Reviews
A link to your Google reviews and an easy way for happy customers to leave one.
Contact
Tap-to-call, WhatsApp, email and directions, visible on every page of the site.
Small business services in detail
Each part of the work has its own page.
Not sure if you need a website yet?
Send me your business name and your Google Maps link. I'll tell you honestly whether a website or a better listing should come first.
Pages for specific kinds of small business
If yours is here, the page goes into more detail.
Guides for small business owners
Questions small business owners ask me
Does a small business really need a website?
Not always at first. If most customers walk in or call after seeing you on Google Maps, a complete Google Business Profile does more for you than a website, and I can set that up on its own. A website starts to pay off when you want to explain your services, prices or work in more detail than a listing allows.
Is a one-page website enough?
For many small businesses, yes, to begin with. One well-built page with your services, area, hours, photos and contact details can do the job. Once you offer several distinct services, a page for each helps people and Google find the one they need.
How do I keep the cost down?
Have your text and photos ready, keep the first version small and add pages later. A plain HTML site also costs less to look after than WordPress, because there are no plugins to update. The website cost calculator turns your answers into a summary I can quote from.
Can I see results on Google after launch?
Yes. I connect the site to Google Search Console and your listing has its own performance report, so you can see which searches find you, and how many people call, ask for directions or visit the site.
Want more customers to find your business?
Tell me what you do, where you are and how customers reach you now. I'll reply myself with the first thing I'd change.