Real estate websites that answer buyers' questions
Property buyers and tenants compare many options before they call anyone. I build websites for agents and developers that give them the facts they need to shortlist you: real photos, the exact location, size, price, registrations and a quick way to arrange a visit.
What a property site needs
- A page per project or listing
- Real photos and floor plans
- Location and what's nearby
- Registrations and approvals
- Visit requests on WhatsApp
What buyers check first
A buyer looking at a flat, a plot or a commercial space wants the same few things: where exactly it is, how big it is, what it costs, whether it's approved and what it really looks like. Listings that hide the price or show only computer renders make serious buyers suspicious.
A good property site puts those facts first on every listing, then adds what helps the decision: floor plans, distances to schools, hospitals and markets, payment plans for new projects and the documents a buyer can ask to see.
What I build for real estate
Listing pages
Price, size, type, status and photos, with a listing template your staff can fill in.
Project pages
For developers: the project, phases, specifications, amenities, floor plans and progress photos.
Location
A map link and honest distances to the places buyers care about.
Registrations
Regulator registration numbers and approvals shown where they apply.
Search and filters
Filters by area, type and budget, set up so they don't create thousands of duplicate pages.
Visit requests
A WhatsApp button that names the property, and a form for site visits.
Search for property businesses
Property portals dominate broad searches, so a local agent or developer wins on specifics: a named project, a neighbourhood, a property type in a town. Each project and area page should be complete and genuinely useful, with its own title and real information, rather than a thin page repeated for every locality.
Your office's Google Business Profile brings in people searching for agents nearby, and its reviews carry weight with buyers who are about to make a large decision. For the technical side, see technical SEO.
Questions property businesses ask me
Can I list properties myself?
Yes. On WordPress you get a simple form for each listing: title, price, location, size, photos and status. Sold or rented listings can be marked as such or hidden, so buyers don't chase properties that are gone.
Should every project show its registration number?
If a project is registered with the real estate regulator, show the registration number on its page and in your advertising, as the rules in many places expect. Buyers increasingly check it, and it is a quick way to show you are legitimate.
Can a property for sale have a Google listing?
No. Google doesn't allow listings for individual properties for sale or rent. Your sales office or agency can have one, at the address where you meet clients.
Want buyers to shortlist your properties?
Tell me whether you're an agent or a developer, how many listings you handle and where enquiries come from now. I'll suggest how the site should work.