Websites for manufacturers and exporters
Trade buyers judge a supplier long before they send an enquiry. I build B2B websites that show what you make, to what standard, in what quantities and for which markets, so a buyer in another city or country can shortlist you with confidence.
What a B2B site needs
- A catalogue with specifications
- Certifications you actually hold
- MOQs, lead times and packaging
- Markets and shipping terms
- Quote requests that work
What a trade buyer looks for
A purchasing manager comparing suppliers wants facts: product specifications, materials and grades, minimum order quantities, lead times, packaging, certifications, and whether you already ship to their country. Photos of your facility and team show you're real and of the scale you claim.
Most manufacturer websites bury this in a PDF or leave it out entirely. Putting it on clear product pages, in text, answers buyers' first questions and lets them find you when they search for a specific product and grade.
What I build for manufacturers
Product catalogue
Categories and product pages with specifications, variants, photos and downloadable sheets.
Facility and process
How you make things, your capacity and quality checks, with real photos.
Certifications
Standards and certifications you hold, with certificate numbers and validity.
Export details
Markets served, shipping terms, documents you provide and ports you ship from.
Quote requests
A form for product, quantity, destination and timeline, routed to your sales team.
Languages
Key pages in your buyers' languages, done properly, where it's worth it.
Search for B2B buyers
Buyers search for products by name, grade, material and use, often adding "manufacturer" or "supplier". A product page per item, with those terms in its title and real specifications in its text, is how a smaller manufacturer gets found alongside the big directories. Product structured data helps Google understand each one.
Local buyers and job applicants also look you up on the map, so your factory or office should have an accurate Google Business Profile. If you make crafts or food products, see my pages for handicrafts and food brands.
Questions manufacturers ask me
Should prices be on a B2B site?
Usually not exact prices, because they depend on quantity, specification and destination. Show minimum order quantities, lead times and what affects the price, and make the quote request easy.
Do I need the site in other languages?
If many of your buyers read another language, key pages such as products, about and contact are worth translating properly, each with its own address. Machine translation widgets are a poor substitute for buyers judging your professionalism.
Can buyers download catalogues?
Yes, as PDFs alongside the product pages. But the main product information should be on the pages as text too, so buyers can find it through search and read it on a phone.
Want buyers to find and trust your products?
Tell me what you make, who buys it and which markets you want to reach. I'll suggest how the catalogue and enquiry pages should work.