Websites for NGOs and charities
People who support a cause want to know three things: what you do, whether it works and whether their help will be used well. I build websites for NGOs, trusts and charities that answer all three honestly and make it easy to donate, volunteer or partner.
What an NGO site needs
- Your cause in plain words
- Real work, real photos
- Registrations and reports
- Donations with receipts
- Volunteer and partner routes
Show the work, not just the mission
Many NGO websites lead with a mission statement and stock photos of smiling children. Supporters have seen thousands of those. What persuades them is specific: the village where you run the school, how many families the clinic sees in a month, a photo of this year's distribution, a story told with the person's consent.
I structure the site around your programmes, each with what you do, where, for whom and what has changed, and keep the numbers ones you can stand behind. Transparency pages for registrations, governance and reports sit one click from every page.
What I build for NGOs and charities
Programme pages
Each area of work with its own page, photos, stories and results.
Donations
One-off and recurring donations through a trusted gateway, with automatic receipts.
Transparency
Registrations, trustees, annual reports and audited accounts where you have them.
Volunteers
Roles, commitments and a short sign-up form.
News and updates
A simple way to post updates that staff can manage themselves.
Accessible to everyone
Readable on basic phones and usable with assistive technology.
Being found by supporters and partners
Grant makers, journalists and corporate partners search for organisations working on a cause in a place. Clear programme pages with the place and the issue in their titles help them find you, and structured data that names your organisation helps Google connect the site to your other profiles. My SEO services page explains the approach.
If people visit your office or centre, a Google Business Profile helps volunteers and beneficiaries find it, with hours that tell them when someone is there.
Questions NGOs ask me
Can people donate on the website?
Yes, through a payment gateway that supports donations, or a link to your existing donation page. The site should say clearly where the money goes, what receipts donors get and any tax benefit they can claim, with your registration details.
What should an NGO publish about its finances?
At least your registration details, your trustees or board, and an annual report or summary of what you spent and achieved. Donors and grant makers look for these, and publishing them openly builds more trust than any appeal.
Can volunteers sign up through the site?
Yes. A short form for name, contact, skills and availability, sent to whoever coordinates volunteers, works well. Avoid collecting more personal information than you need.
Want more people to support your cause?
Tell me about your organisation, your programmes and how people support you now. I'll suggest what the site should show first.