Website redesign that keeps what works
A new design shouldn't cost you the visitors you already have. I redesign websites by first finding out which pages Google already shows and which ones bring in customers, then building the new site so those keep working, with every old address sent to the right new one.
Before anything is designed
List every page
Every address on the old site, from a crawl, the sitemap and Search Console.
Find what earns
Which pages get search clicks, which get links from other sites, which bring enquiries.
Decide each page's fate
Keep, improve, merge or remove, with a planned redirect for every page that moves.
Plan the new structure
Pages for what you sell today, laid out for phones first.
What a redesign usually fixes
Phones
Layouts, buttons and text that work properly on small screens.
Speed
Lighter pages, sized images and less code, measured before and after.
Editing
A site you or I can update without fear of breaking it.
Clarity
What you do and how to contact you, obvious on every page.
SEO basics
Titles, headings, structured data and internal links done properly.
Accessibility
Contrast, keyboard use and readable text for every visitor.
Launch and the weeks after
On launch day the redirects go live with the new site, and I test every old address to make sure it lands in the right place. The new sitemap goes to Search Console, and I watch the coverage and performance reports for the following weeks to catch any page that drops out.
If the domain, host or platform is also changing, the extra steps are on my website migration page. For the build itself, see website development.
Questions about redesigns
Will a redesign hurt my Google rankings?
It can if old pages disappear without redirects, if good content is cut or if the new site is slower. Done carefully, with every old address mapped to a new one and content kept or improved, a redesign usually holds or improves rankings after a short settling period.
Can I keep my current content?
Yes, and the pages that already bring visitors should keep their best content. I review each page: keep, improve, merge or remove, with a redirect for anything that moves or goes.
How do I know if I need a redesign or just fixes?
If the site is slow, hard to edit, broken on phones or no longer matches what you sell, a redesign is often worth it. If it mostly works, targeted fixes for speed, content and SEO may be enough. I'll tell you which I think fits.
Is your website overdue for a redesign?
Send me your current site. I'll tell you what's worth keeping, what needs changing and whether a redesign or fixes make more sense.