Print-ready review cards
Tap and scan cards carrying your review link and QR code, sent to the printer as a PDF with the margins printers ask for.
Graphic design · Kashmir and worldwide
Graphic design for websites and Google profiles
I design logos for the web, Google Business Profile images, social graphics and print-ready review cards for businesses in Kashmir and around the world. Every file is made for the place it will be used, so it looks sharp on a phone and doesn't slow your website down.
Design that does a job
Graphics made alongside your website and your Google listing, so they match.
The design work a small business needs most is practical. A logo that still reads when it shrinks to the corner of a phone screen. A cover image for the Google listing that customers see before your website. A package or offer image for a WhatsApp status, and a card on the counter that asks for a review.
Because I build the website and set up the Google Business Profile as well, the colours, the name and the logo come out the same everywhere a customer meets you. A visitor who taps from your Maps listing to your site should feel they have arrived at the same business.
What I design
The pieces that support a website and a Google listing.
Logos for the web
Your logo as a sharp vector file for the website, a square version for profile pictures and a small icon for the browser tab. If you already have a logo, I work from your existing file.
Google profile images
The square logo and cover image for your Business Profile, plus your own photos cropped and corrected so each one holds up when Google chooses which to show first.
Post and offer images
Images for Google posts and offers, such as a new menu, an admissions notice or a festival discount, with the text kept short enough to read on a phone.
Social graphics
Square and upright images for Instagram, Facebook and WhatsApp status, built from your own photos in your own colours.
Need fresh images for your Google listing?
Send me your logo and a few of your own photos. I'll tell you what I'd make first and give you the price before I start.
Which file format goes where
The right format keeps a graphic sharp and the page light.
| Format | Where it goes | Why |
|---|---|---|
| SVG | Logos and icons on your website | Stays sharp at any size and the file is tiny |
| PNG | Logos with a transparent background, your Google profile logo | Keeps edges crisp, but too heavy for big photos |
| WebP and AVIF | Photos and banners on your website | Far smaller than JPG at a similar quality |
| JPG | Photos for Google Business Profile and social media | Accepted everywhere you upload |
| Review cards, flyers and anything printed | What printers expect, with the trim margins set |
Why file size matters
A graphic that looks fine on your computer can be the heaviest thing on your website.
A banner exported straight from a design app can easily weigh more than the rest of the page put together. On a phone with a weak signal, that banner is what the visitor waits for, and plenty of them leave before it arrives.
The same photo saved as AVIF or WebP, at the width the page actually shows, is usually a fraction of the size of a full-size JPG and looks the same on screen. So every graphic I make for a website comes in the sizes the page displays, as WebP or AVIF, with an SVG for the logo. My website speed page explains the rest.
Running a hotel, a resort or an online store? Photos carry a lot of the selling in those businesses, and my pages for hotels, resorts and online stores cover how to use them well.
Questions about graphic design
What do you need from me?
Your logo file if you have one, your colours if you've chosen them, and your own photos of your place, your people and your work. Phone photos are fine if they are sharp and well lit. I crop and size them for each place they will appear.
What kind of photos does Google want on my profile?
Google accepts JPG and PNG files and asks for photos that are in focus, well lit and true to life, without heavy filters. I size each image for where it shows: a square logo, a wide cover image and photos that still look right when Google crops them into a thumbnail.
Can I use the same graphic on Instagram and Google?
Usually, with a different crop for each. Google and Instagram frame images differently, so I make a version for each from the same design and keep the words away from the edges where they might be cut off.
Why does my logo look blurry on my website?
Usually because a small PNG or JPG is being stretched to fit, or because the file is a photo of a printed logo. An SVG version stays sharp at any size and loads quickly, and if you only have a low-quality file I can redraw it as an SVG.
Want your logo and Google images to match your website?
Send me what you have now, even if it is a photo of your signboard. I'll suggest what to make first and give you the price before I start.