NFC and QR review cards for Google reviews
An NFC and QR review card lets a customer open your Google review form by tapping the card against their phone or scanning the QR code on it. I design these cards with your own review link for businesses in Kashmir and elsewhere, and I make sure the way you use them stays within Google's review rules.
How the cards work
No app, no batteries and nothing for the customer to type.
Every verified Google Business Profile has a review link that opens straight onto the form where a customer picks a star rating and writes a few words. Google's help pages for owners suggest sharing that link or a QR code made from it. A review card simply puts both on something a customer can hold.
The NFC side has a small chip inside the card. Held near a phone that reads NFC, it opens the link in the browser. The QR side works with any phone camera, which matters because not every phone has NFC turned on. Either way the customer lands on your review form, and they need to be signed in to a Google account to post.
The card doesn't change what Google shows or how it ranks you. It only removes the steps between a customer saying "I'll leave you a review" and actually doing it.
Google's rules for asking for reviews
From Google's policy on content posted to Maps. Breaking them can get reviews removed and put the listing itself at risk.
Ask every customer
Google doesn't allow a business to discourage negative reviews or to ask only the customers it expects to be pleased. A card that says "Happy? Review us on Google. Unhappy? Tell us privately" is exactly that, so my cards ask everyone the same way.
No incentives
No discount, free item, payment or lucky draw in return for a review. Google names payment, discounts and free goods or services as incentives it doesn't allow.
No reviews from inside the business
Owners shouldn't review their own business, and Google counts current or former employment as a conflict of interest. Keep the cards for customers.
No pressure on the spot
Google says businesses shouldn't require or pressure customers to review while they are on the premises, or ask them to include particular words. Offer the card, then let them do it now or later.
Want more genuine reviews?
Send me your business name and your Google Maps link. I'll check your profile, find your review link and suggest where a card would get used.
Where to put them
Where the customer has a moment to spare and the visit is fresh.
- On the counter or reception desk, beside the bill or the receipt.
- In a hotel or homestay room, or in the folder handed over at check-out.
- In the vehicle at the end of a tour, or with the driver's goodbye.
- On the table in a café or restaurant, small enough not to be in the way.
- In the bag with a delivery or a purchase, for customers who never visit.
What I do
The card is a small job. Getting the link and the wording right is most of it.
Check the profile
Your Business Profile needs to be verified and in your control before a review link is worth printing. If it isn't, I sort that out first.
Get the link
I take the review link from your profile and test that it opens the review form for your business, and not a search page.
Design the card
Your logo and colours, a short request worded for every customer, and a QR code large enough to scan from arm's length. My graphic design page covers the print files.
Set up and test
The NFC chip set to the same link, then both sides tried on a phone before the cards go out.
Reviews are one part of how a business shows up on Google Maps. The rest, from your category to the details on your website, is covered on my local SEO page.
Questions about review cards
Is it allowed to ask customers for Google reviews?
Yes. Google's own help for business owners suggests sharing a review link or a QR code with customers. What its rules forbid is rewarding people for reviews, asking only the customers you expect to be happy, and pressuring anyone to review on the spot.
Can I give a discount to customers who leave a review?
No. Google lists payment, discounts, free goods and free services as incentives it doesn't allow in exchange for a review, and the rule applies whether the review is good or bad. Reviews gathered that way can be removed by Google, and the listing itself can be put at risk.
Can my staff or family review the business?
Not you or your staff. Google treats current and former employment as a conflict of interest, and owners shouldn't review their own business. Reviews should come from customers describing a real visit, a real stay or a real purchase.
Does the card work on every phone?
Not every phone reads NFC, and on some Android phones it is switched off. That is why every card I design carries a QR code as well, which any phone camera can scan.
What if someone leaves a bad review after using the card?
Reply calmly, thank them for the feedback and say what you will do about it. You can't delete a review you don't like, but you can report one that breaks Google's rules, such as a fake review or one about a different business.
Ready to ask every customer for a review?
Send me your business name, your Google Maps link and your logo if you have one. I'll reply myself with what I'd suggest and the price before I start.