Resort website design that leads with the setting
I design resort websites that let guests picture their stay: where you are, what they'll do, what they'll eat and where they'll sleep, in that order. Every page ends with an easy way to ask about dates, because that's when guests are most ready to book.
A clear path for each kind of guest
One resort, several audiences. The home page sends each one the right way.
Couples
Private stays, quiet dining, the view from the room and a honeymoon or anniversary package.
Families
Connecting rooms, children's activities, safety, meal times and what there is to do on a rainy day.
Groups and offsites
Meeting space, Wi-Fi, group rooms, catering and a single contact for the organiser.
Weddings and events
Venues, capacities, décor, catering and rooms for guests, with an enquiry form that asks the right questions.
Package pages that sell
- The length in the name: a 3-night family escape, a 2-night couple's stay
- Everything that's included, listed, with anything extra marked clearly
- The day-by-day if activities are part of it
- Who the package suits and who it doesn't
- A starting price and what changes it
- A button that opens WhatsApp with the package already named
When getting there is part of the trip
Many resorts are deliberately out of the way, which makes the getting-here page one of the most important on the site. Guests want to know the nearest airport and station, how long the drive really takes, what the last stretch of road is like, whether a small car will manage it and whether you can collect them.
I write that page plainly, with a map link that opens at your gate and honest timings, and I link it from every package. A guest who knows exactly how they'll arrive is far more comfortable booking somewhere they've never been.
The same pages are planned for resort SEO, so each package, experience and the getting-here page can be found by people searching for them.
More for resorts
Questions about resort website design
How do I show the resort in different seasons?
Keep a set of photos for each season and swap the main ones a few months before that season's bookings start. The gallery can hold every season at once, labelled, so a guest booking for winter isn't misled by summer photos.
Can the site show drone footage?
Yes, as long as it doesn't play automatically at the top of the page. A short clip that starts when tapped, or a still frame from the drone as the main image, gives guests the view without slowing the site.
Do packages need fixed prices?
Not necessarily. A starting price per person or per couple, with what changes it, helps guests shortlist you. The exact quote can follow their enquiry once you know the dates and the group.
Want a resort site that sells the stay?
Send me your best photos, your packages and how guests reach you. I'll show you how I'd lay out the site and give you the price.