Google Business Profile for resorts
A resort's Google listing does a lot of selling: guests see the setting in its photos, read reviews from people like them and check how to get there, often before visiting your website. I set it up properly and keep it true to each season.
What I set up on a resort listing
Category
The lodging category that matches what you are, so you appear in the right searches and get the hotel-style details.
Amenities
Pool, restaurant, parking, family rooms, accessibility and the rest, marked accurately for guests who filter by them.
Seasonal hours
Closures and reopening dates shown properly, so the listing never looks abandoned.
Photos for every season
The entrance, the stays, the food and the setting in each season, added before that season's bookings.
Directions that work
A pin on your reception and a description that tells drivers about the last stretch of road.
Reviews
A review request at check-out, a QR card at reception and replies to every review. See review cards.
Events, weddings and day visitors
If you host weddings or take day visitors for meals and activities, the listing should say so in its services and description, and photos from real events help couples picture their own. Use the categories that genuinely describe what you do, and leave the rest to your website.
Review replies matter more here than almost anywhere, because one bad event review is read by every couple considering you. A specific, calm reply that explains what you changed shows them how you handle problems.
For the search work around the listing, see SEO for resorts, and for your own site, resort website design.
More for resorts
Questions about resort listings
Can a resort that closes for months keep its listing?
Yes. Google allows seasonal businesses, as long as the listing reflects reality. Set special hours or mark the closure, keep your signage up and add a short note about when you reopen. Don't mark the resort as permanently closed, which is hard to undo.
Should the restaurant or cafe have its own listing?
Only if it serves the public separately, with its own entrance or hours, and is genuinely run as a separate place people visit. Otherwise it belongs on the resort's listing as an amenity, which keeps all your reviews together.
How do I stop the pin showing the wrong place?
Remote resorts often get pinned at the nearest village or the start of the access road. I move the pin to your actual reception and check that Google Maps directions bring a driver to your gate, not to a dead end.
Does your resort's listing show what guests get?
Send me your Google Maps link. I'll check the category, amenities, photos, seasonal hours and pin, and tell you what I'd fix first.